Sequoia backs mobile ad business Kahuna with $11m


mobile phone touch screen pdaGlobal venture investment giant Sequoia Capital has backed mobile marketing automation company Kahuna to the tune of $11m through a Series A funding round.

Sequoia partner Omar Hamoui, the founder of AdMob, has joined the Kahuna board of directors following the investment according to a statement from the business.

He said, “Kahuna has developed a sophisticated solution for marketers, combining best practices with automation.

“It has leapfrogged every other vendor to create the gold standard in mobile marketing automation.

“[Co-founders Adam Marchick and Jacob Taylor] and their team focused on applying innovative technology to one of the marketing industry’s biggest pain points – mobile engagement.

“The result has been rapid adoption by mobile leaders who understand what a substantial difference Kahuna can make in determining the success of mobile marketing efforts.”

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