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San Francisco Equity Partners sells Method to Ecover

4 Sep 2012

San Francisco Equity Partners (SFEP), a US private equity firm focused on mid-market consumer growth businesses, has sold eco-friendly household and personal care product maker Method to European strategic trade buyer Ecover.

Although financial terms of the deal were not disclosed, a spokesperson for SFEP told AltAssets that the combined business will have net sales of about $200m and around 300 employees.

The firm typically makes investments of $5m to $20m in companies with revenues of $10m to $50m.

Method was founded in 2000 with the goal of transforming the household cleaner from a toxic chemical that hides under the sink to an all-natural, biodegradable and stylish countertop accessory.

Its products can be found in over 40,000 retail outlets in North America, Europe, Asia and Australia.

Since SFEP’s initial investment, Method’s sales have grown over 400 per cent and the company has emerged as the largest and fastest-growing green home care brand in the world.

“We are thrilled to have partnered with Method’s founders, management team and employees in building one of the world’s premier consumer brands,” said SFEP managing partner Scott Potter.

“This transaction represents a great outcome for the company and its employees and concludes a highly successful investment for SFEP.”

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