Saif Partners leads $38m Series C for Aipai

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beijingAsian investment firm Saif Partners has led a $38m Series C for Chinese online video community Aipai.

Returning investor Matrix Partners also participated in the round.

The company will use the funds to develop mobile gaming marketing services, said the Asian Venture Capital Journal.

Aipai currently has more than 10 million daily users and 50 million monthly users.

other companies backed by Saif include Indian quick service restaurant chain Ammi’s Biryani, which received a INR400m ($7m) investment from the firm two years ago.

Recent venture deals in China include a $20m Series B raised by social networking app Maimai.

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