Private equity-backed Nutribullet, Magic Bullet maker bought by Delonghi in $420m deal


Capital Brands, the private equity-backed maker of the hugely popular Nutribullet and Magic Bullet blenders, has been bought by trade giant Delonghi in a $420m deal.

The deal comes just a couple of year after Centre Lane Partners picked up Capital Brands.

Delonghi said Capital Brands had become the category leader for personal blenders in North America, an estimated $1.1bn market, and other key markets around the world such as Australia, New Zealand and the UK.

Capital Brands forecasts net revenues of approximately $290m for year 2020, ahead of last year sales.

The transaction is expected to close by the end of the year.

Centre Lane raised $700m for its fifth flagship fund in August, SEC filings show.

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