Private equity giants attempting to take over eBay’s classified advertising unit have been dealt a blow amid reports the web auction titan is nearing a $9bn sale to Norwegian trade player Adevinta.
Blackstone, Permira and Hellman & Friedman have teamed up for a consortium bid for unit, which reports last week said could sell for up to $10bn.
The buyout trio were said to be up against Adevinta and online retailer Prosus in a Reuters report.
Bloomberg is now reporting that eBay is close to a cash-and-stock deal with Adevinta, which could see the e-auction business keep a significant minority stake in the combined group.
It said that eBay had decided at a Friday board meeting that it would prefer to keep a stake in the classifieds unit, whereas the PE and Prosus offers were all-cash deals.
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