Passion Capital leads $2.4m round for fintech company Birdback

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credit card paymentVenture capital firm Passion Capital has led a $2.4m investment round for financial technology company Birdback.

Birdback’s card-linked offers (CLO) platform enables retailers and publishers to affiliate link in-store cashback, vouchers and loyalty schemes directly to customers’ payment cards.

The company says that CLO makes adoption “many many times greater and marketers can gather a more detailed picture of their audience.”

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