Partners Group buying 25% stake in Spanish ‘affordable lux’ jewellery brand


Alba Tous, w Andrew Deakin of Partners GroupZug-based, SIX Swiss Exchange-listed Partners Group is to buy a 25 per cent stake in TOUS, a Spanish jewellery and accessories house founded in 1920.

The terms of the deal, including the price paid, weren’t given.

In a statement, Partners Group said it will work closely with the company, which remains majority-owned by its founding Tous family, to accelerate its international growth plan.

TOUS’s management is particularly interested in expanding the brand into the US and China, according to the statement, which noted that it was hoping to benefit in this regard from Partners Group’s global network and consumer goods industry expertise.

In 2014, the company saw sales increase by more than 10 per cent, to reach €371m, according to the statement announcing the stake sale.

TOUS, which continues to be based in Barcelona, targets the “affordable luxury sector” with representation in almost 500 retail outlets on five continents, according to the company.

It began as a jewellery maker, but in recent years has expanded its range to include watches, leather goods, fragrances, eyewear and accessories.

In addition to helping TOUS with its international expansion plans and to develop new distribution channels, Partners Group is expected to help it to build out its e-commerce platform, and to streamline its internal processes.

Andrew Deakin, (pictured, with Alba Tous, of TOUS), managing director of private equity at Partners Group, will join the Board of TOUS once the transaction has completed.

Partners Group is a global private markets investment management firm with more than €37bn ($45bn) in investment programmess under management in private equity, private real estate, private infrastructure and private debt, which it oversees on behalf of a range of institutional investors.

In addition to its Zug, Switzerland headquarters, it operates offices in San Francisco, Houston, New York, São Paulo, London, Guernsey, Paris, Luxembourg, Milan, Munich, Dubai, Mumbai, Singapore, Shanghai, Seoul, Tokyo and Sydney.

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