Partech Growth invests €30m in digital marketing platform SendinBlue

2038

Partech Growth has invested €30m in digital marketing platform SendinBlue to help accelerate its global growth.

The company helps businesses build and grow relationships with their customer base. It offers its cloud-based digital marketing tools to over 50,000 growing companies worldwide.

Partech closed its €400m technology investment fund, attracting 30 European and US investors, alongside business angels, entrepreneurs and tech executives. The fund invests amounts between €10m and €40m.

Since its launch Partech Growth has invested more than €200m in eight companies across the world. Some of these include furniture designer brand made.com, flower delivery company The Bougs and social media intelligence leader Brandwatch.

General partner Bruno Crémel said, “We created this fund after noticing a sizeable lack of funding in our asset class, especially in Europe.”

“This was preventing many companies from reaching their full potential. We are largely contributing to bridging this lack of capital and expertise and this has a very positive impact on entrepreneurship in Europe.”

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