OpenAir Equity Partners leads $40m Series B for FarmLink


farmlinkFarming technology specialist FarmLink has raised $40m in a Series B round led by OpenAir Equity Partners.

Existing backers Thorndale Farm, Don Walsworth and John Rose and new investor Early Investments also participated in the round.

FarmLink has recently launched Operation Benchmark, a partnership with the American Soybean Association (ASA) to promote its product TrueHarvest to members and prospects of the ASA.

TrueHarvest shows farmers the full range of performance potential for fields, down to a 150-square-foot micro-field level.

The technology enables farmers to measure their land’s performance and the effectiveness of every annual decision they make, such as seed selection, other input decisions and promising new prescriptive farming services.

FarmLink CEO Ron LeMay said, “Without the required data and analytics, agriculture hasn’t been able to utilize this important measurement capability, used successfully by other industries for years. FarmLink is changing that fact.

“Our TrueHarvest solution is transforming the agriculture industry by providing actionable information that farmers can use to determine how and where to apply their resources and objectively measure results.”

Copyright © 2014 AltAssets