The company creates its own video content and distributes it across several cross-platform networks, including four YouTube networks launched earlier this year – Official Comedy, action sports provider Network A, style channel Look TV and US football provider KickTV.
Bedrocket was founded last year by CEO Brian Bedol, co-founder of Classic Sports Network and College Sports Television, in partnership with Ken Lerer, general partner of Lerer Ventures and co-founder of The Huffington Post.
NEA general partner Patrick Kerins said, “Bedrocket is building a groundbreaking digital TV production company that paves the way for the proliferation of smart TVs and the continued growth in online video consumption.
“Brian is exactly the kind of entrepreneur we look to partner with: he has deep expertise in the space, a proven track record of creating value, and he knows how to assemble a stellar team.”
New investor Commonfund also took part in the round alongside existing investors General Catalyst Partners, Mohr Davidow Ventures, Northgate Capital and Conde Nast owners Advance Publications.
Visible Measures said it would use the funding to accelerate adoption of its analytics-driven video advertising platform among brand advertisers and premium video publishers.
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