Amplience said it planned to use the funding to back its continued international growth and further enhance its platform for multi-channel retail customer experience management.
High-profile users of the software in the past 12 months include New Look, Mamas & Papas, Morrisons, Tesco and DFS.
Octopus investment director Jo Oliver said, “The team at Amplience is making great strides and we continue to be really excited by the business’ potential.
“The Amplience Platform is a proven technology, and the impressive list of major blue chip clients that the company has won is testament to the value it can deliver to its customers.
“We are looking forward to continuing to partner the business as it builds on its success to date.”
Octopus said its funding would support continued growth of the company as it looked to develop its products and expand its sales and technology teams.
Affectv’s technology aims to help advertisers better target their digital advertising by analysing what customers have recently browsed or searched for on the internet.
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