NVM Private Equity invests £5.7m in The fresh Group MBO

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conference speakerNVM Private Equity has backed the MBO of creative events agency The fresh Group with £5.7m of investment.

The company primarily organises internal corporate events for employees, loyal customers and suppliers.

fresh, which was founded in 2004 by business partners Julie Besbrode and Nick Porter, had turnover of £13.6m last year.

NVM investment director Andy Leach said,“fresh is a highly-regarded business driven by a talented and experienced management team.

“The business demonstrated strong growth in the last three years, and has been able to differentiate itself from its competitors with its creative edge and frontline execution.

“This has enabled fresh to win new work with large corporates.

“They have an outstanding client base that includes Marks & Spencer, The Co-operative Groupand Santander, and are now well-placed to enter new markets.

“The buy-out will enable Patrick and the team to build on the strong foundations laid by fresh’s founders, and we look forward to being a part of the team’s exciting growth strategy.”

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