The private equity firm is aiming to sell Inmar for more than $600m, or more than ten times its EBITDA of $60m to $70m, said Reuters, citing people familiar with the matter.
New Mountain may scrap the sale due to a gap in valuation expectations with private equity firms which have expressed interest in the business, said the report.
The firm bought a stake in Inmar for $350m including $200m in equity in 2007.
In September this year New Mountain joined forces with KKR to bid for sports marketing specialist IMG Worldwide, which whas been put on sale by its private equity owner Forstmann Little & Co.
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