NEA, Bain Capital Ventures invest $22m in marketing business Captora


sales marketing helpdeskEarly-stage investment majors New Enterprise Associates and Bain Capital Ventures have backed marketing business Captora with $22m through a Series B round.

NEA, which led the funding round, will see general partner Scott Sandell join the Captora board following the deal.

He said, “Tomorrow’s most successful cloud technology companies will deliver a platform that includes significant domain expertise that makes marketers’ lives easier.

“Captora offers marketers an entirely new way to grow pipeline more effectively by leveraging existing content across the overwhelming number of marketing channels available today.

“The company’s founding team brings unique experience and leadership to deliver on this vision and we were very impressed by their progress to date.”

Captora said it planned to use the funds to grow its team, expand its product family and move into new geographies.

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