London’s MMC Ventures joins $8m iJento equity investment


London-based early stage investor MMC Ventures has become the latest firm to back digital customer intelligence business iJento after joining an $8m equity round for the company.

Existing investors Nauta Capital and Oxford Capital Partners also reinvested as part of the funding, which iJento said it would use to fuel its global growth.

The company aims to help data-driven businesses integrate and analyse their customer information across different sites, devices and channels.

MMV investment director Jon Coker, will join the iJento board as part of the deal, said, “We believe it is time for the next generation of analytics that gives a true, granular understanding of customer behavior in an increasingly multichannel world.”

Nauta and Oxford Capital re-upped their investment after seeing iJento grow 40 per cent last year, and are backing the company’s plans to expand in North America.

Nauta General Partner Carles Ferrer added, “We are totally committed to supporting iJento’s plans to take a leadership position in this fast emerging market segment.

“Joining vast amounts of disparate customer data, performing meaningful analysis and extracting high value business insights is the difference between brand winners and losers.

“iJento is the perfect partner for any organisation looking to exploit sophisticated analytics for deep customer engagement and market share.”

Last month web analytics and digital marketing company Ensighten closed a $15.5m Series A financing led by growth equity firm Volition Capital, with participation from Eastern Advisors and Floodgate Fund.

Ensighten said the funding would enable it to accelerate product development, expand sales and marketing operations, and make new hires to help drive its next phase of growth.

Copyright © 2012 AltAssets