Martini Media venture backers renew commitment to company in $14m financing


martini drink alcohol cocktailA gang of venture capital investors have reaffirmed their commitments to media and advertising business Martini Media through a $14m financing round.

Venrock, Granite Ventures, Reed Elsevier Ventures and Silicon Valley Bank all took part in the round to help accelerate Martini’s growth strategy.

Martini Media advisor Jack Myers said, “Brands are hungry to engage with consumers in the most inspiring ways wherever consumers are – which is often on the go.

“Martini Media solves this by providing high-quality data and content driven solutions at scale.

“This financing round will help the company solidify its position as the leader in supporting brands as they redefine their relationships with consumers through media touch points that matter the most.”

Earlier this month venture capital-backed digital marketing specialist Rocket Fuel revealed it was looking to raise $100m via an IPO in a regulatory filing.

The company’s backers include Northgate Capital, Summit Partners, Cross Creek Capital, Wasatch Advisors, Nokia Growth Capital and Mohr Davidow.

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