Magma commits $2.5m to Israel-based cloud app business Applitools


wealth-884054-mMagma Venture Partners has invested $2.5m Series A funding in cloud-based automated visual testing company Applitools.

The company’s service enables app providers to automate tests that could otherwise only be done manually, including checking that it looks right and works well on multiple browsers.

Applitools said it will use the funds to strengthen its marketing efforts, and enhance the business’ abilities to support the development, testing and monitoring needs of web and mobile app developers.

Magma managing partner Yahal Zilka said, “Clients are impressed by Applitools’ versatility and its ability to function in tandem with pre-existing testing software in addition to its use as a standalone tool. Furthermore, Applitools fits our vision and strategy within the SaaS and cloud space.”

Previous Magma Venture Partners investments include app-maker Onavo which was bought by Facebook in a deal reportedly worth up to $200m in October 2013. At the time it was Facebook’s biggest Israeli acquisition.

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