Lion Equity buys marketing service business Vivabox


Lion Equity has completed the acquisition of multi-branded sample box provider Vivabox.

The company provides specialised marketing services to retail businesses across a variety of consumer product categories. Vivabox was purchased from Sodexo Group, a company which provides services such as concierge services and in-home care.

Services include design and packaging management, complete box and bag content management and logistics support through an international network of strategic partners.

Vivabox Chief Executive Officer Desiree Paquette said “We are very excited about our future. Our strength has always been seamless and scalable management of the entire process of delivering a unique product to clients.”

“The combination of Vivabox’s consumer products expertise along with strategic direction and capital from Lion Equity positions our company extremely well for continued success.”

Lion Equity focuses on acquiring corporate carve-outs and special situations, up to $50m and with revenues between $20m and $150m.

The firm currently has air and gas compression package company UE Compression, real estate media platform Homes & Land and global mail logistics company IMEX.

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