The company, which provides online media and software services, will also see chief executive Bob Brisco hold a minority stake in the business following the deal.
KKR tech team co-head Herald Chen said, “Internet Brands is at an exciting inflection point of growth as the company transitions from a portfolio of web assets to a vertically integrated provider of media and client software solutions.
“Its growth has been driven by its propriety operating platform and a management team with a focused vision.”
Internet Brands operates brands including auto tech and data provider Autodata Solutions, medical professional websites Officite, iMatrix and TherapySites, and frequent flier community FlyerTalk.
KKR has a long history of successfully investing in market leading businesses in technology, including recent investments in Go Daddy, Mitchell, Aceco TI, Visma, Fotolia, and Ipreo.
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