Jafco Ventures has led a $15m financing round for marketing intelligence business Origami Logic, bringing its total invested capital to $24.3m.
Accel Partners and Lightspeed Venture Partners also took part in the round, which sees Jafco general partner Jeb Miller join Origami’s board of directors.
Origami said the funds would be used to ramp up its engineering, sales and marketing efforts to meet increasing market demand.
Miller said, “Digital is totally changing the marketing landscape and marketers are trying to figure out how to effectively use data to get the most out of their efforts.
“The feedback Origami Logic is getting from their early customers shows that they are building something special to address this problem.”
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