Insight helps Branding Brand more than double outside funding through $9.5m Series B


tablet computerInsight Venture Partners has renewed its commitment to mobile commerce platform Branding Brand by leading a $9.5m Series B investment round into the company.

The round also included repeat investment from CrunchFund and Lead Edge Capital and new backing from eBay Enterprise.

Branding Brand said it planned to use the capital to scale its sales, marketing and operations.

The company said it had continued to experience year-over-year growth of 100 per cent since pulling in $7.5m of Series A funding last year, a feat it has managed since inception.

Insight managing director Ryan Hinkle said, “We recognized the opportunity and vision for Branding Brand earlier in the company’s evolution, and given their strong momentum, we are delighted to lead this new financing.

“The Branding Brand team has shown tremendous innovation and thought leadership in the rapidly-evolving world of mobile enablement.”

Earlier this month Insight parted with another sliver of its giant $2.57bn fund by investing $15m in digital deal circulars business Wishabi as a Series B round.

The company’s platform allows retailers to turn their printed offers advertising flyers into digital ones personalised for potential customers.

Wishabi said it planned to use the capital to accelerate development and deployment of its new technology and continue its “rapid” growth in the US market.

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