Existing investors Nokia Growth Partners and Inventus Capital Partners also participated in the round, which brought the Bangalore-based company’s fundraising total to $27m.
Last year Vizury launched mobile advertising retargeting product MobiConvert, which includes mobile web and app retargeting on both iOS and Android devices and conversion features like app deep linking and click-to-call.
Intel Capital managing director Sudheer Kuppam said, “Big data analytics is primed for take-off with the ad-tech ecosystem providing a major impetus.
“Vizury understands how data and technology are shaping the consumer marketing & advertising industries and is emerging as a leading player in this sector. Increasing internet penetration across APAC only augments this further. The investment led by Intel Capital will help Vizury take advantage of this big data opportunity.”
Last month Intel unveiled a $100m fund, which will invest in smart devices businesses in China.
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