IBM acquires venture capital-backed Silverpop

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ecommerceThe venture capital owners of Silverpop have sold their investments in the cloud marketing technology company to IBM.

Silverpop’s investors include Escalate Capital Partners, DE Shaw, Draper Fisher Jurvetson and Silicon Valley Bank.

The company’s technology provides customer insights to help companies adapt to customer demands.

For example, it can show a mobile service provider if a customer is an early technology adopter and serve up permission-based marketing offers via mobile messages for a new smartphone before the customer’s contract expires.

Silverpop’s technology is used by Mazda, Stonyfield Farm and Advanced Micro Devices among other customers.

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