HGGC has completed a sale of Selligent Marketing Cloud to Insight Partners-backed CM Group after a five-year hold.
The private equity firm merged US marketing company StrongView with Belgium-based data management business Selligent in the summer of 2015, with the business becoming a leading AI-powered marketing automation platform since.
Selligent now works with more than 700 global brands across more than 30 countries, including recent additions such as online grocer FreshDirect, Nordic entertainment company Nordisk Film Cinemas, wine e-commerce company Decántalo and the Minnesota Vikings.
HGGC co-founder and CEO Rich Lawson said, “When we partnered with Selligent, we sought to build on its innovation and vision for the industry.
“Five years later, Selligent has accomplished that goal through M&A, an enhanced go-to-market strategy and the development of an outstanding leadership team that has positioned the company for ongoing growth and continued success.”
Credit Suisse served as exclusive financial advisor to Selligent in connection with the transaction.
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