Hellman & Friedman eyes $2bn exit for Catalina Marketing


US private equity firm Hellman & Friedman could sell digital media company Catalina Marketing for up to $2.5bn, according to Reuters.

The firm is seeking a secondary sale to a private equity firm, the report said, with Bank of America Merrill Lynch advising on the process.

The company’s EBITDA of $200m, could see a valuation of between $2bn and $2.5bn.The company recorded revenues of $661m for its most recent 12-month period.

Hellman & Friedman acquired the company for $1.7bn in 2007, the first investment from its recently closed, $8.4bn Hellman & Friedman Capital Partners VI fund.

The firm is also said to be seeking an exit for human resources software company Kronos and its claims services provider Sedgwick Claims Management Services.

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