H.I.G. Growth Partners exits Triad Retail Media to Rockbridge, Falcon


H.I.G. Growth Partners, the dedicated growth capital arm of H.I.G. Capital, has sold its stake in Triad Retail Media to Rockbridge Growth Equity and Falcon Investment Advisors.

Founded in 2004, Triad Retail Media provides digital retail media programmes for partners including Walmart, Sam’s Club, eBay, Toys “R” Us and CVS.

H.I.G. partnered with Triad’s management team as part of its investment in 2009.

“H.I.G. has been an exceptional partner to Triad as we have continued our significant growth,” said Greg Murtagh, CEO of Triad. “Their market knowledge and company building expertise was invaluable as we scaled our team, partners and revenue over the past three years.”

“The company grew at an incredible annual growth rate of 40 per cent during our investment and is positioned as a market leader,” added John Kim, managing director of H.I.G. Growth Partners. “We look forward to watching Triad’s continued success and growth in the future.”

H.I.G. remains very active in the digital media and marketing services sectors, with other investments including Batanga, Escalate Media, REVShare, SpotXchange and Telescope, and continues to look for new opportunities.

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