German mobile games marketing platform AppLift raises €10m in VC funding


German mobile games marketing platform AppLift has raised $13m (€10m) from venture capital and growth equity firm Prime Ventures in a Series A funding round.

AppLift said it will use the funds to further invest in its marketing and monetisation platform and accelerates the global expansion with new offices and new hires.

One year after launch, AppLift partners with more than 80 mobile game publishers such as King, Wooga and Kabam and over 500 media partners including RTL and Closer.

Founded by iiimobile incubator HitFox Group, Kaya Taner and Tim Koschella AppLift is headquartered in Berlin, AppLift has additional offices in San Francisco, Seoul and Paris.

Kaya Taner, Co-Founder and CEO at AppLift said, “Prime Ventures’ entrepreneurial mindset is a perfect fit for us. We met them, got along immediately and agreed on a deal within five weeks. HitFox Group gave AppLift a great initial push into the market. Now Prime is the perfect addition to expand and strengthen our position internationally.”

Prime Ventures partner Roel de Hoop added, “AppLift’s team, technology platform and the synergies created through the HitFox Group and its portfolio companies quickly brought them ahead in the market. The closer we looked at AppLift, the more impressed we were. We saw the opportunity to invest in a leader within the fast-growing $10bn mobile games market.”

HitFox Group is an incubator focused on founding and buying companies within the mobile and online games distribution market. It is 85 per cent founder and employee owned and backed by Germany`s top-tier VC Holtzbrinck Ventures.

Prime Ventures has invested in companies in the Benelux countries, UK, France, Finland and Sweden. From its offices in The Netherlands and the UK the independent partnership manages over €375m in committed capital.

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