Private equity major Eurazeo has made a debut in the consumer healthcare market through a minority investment in medical apparel producer Jaanuu.
The $75m minority investment has led the company’s total capital raise to $100m.
Founded in 2013, Jaanuu said it disrupted the medical apparel industry which traditionally had been dominated by legacy brands sold via specialty brick and mortar retailers, by offering better fit, functionality and comfort through digital channels.
Eurazeo said it will leverage its global network to support Jaanuu to grow its customer reach and geographical footprint.
Jill Granoff, Eurazeo managing partner and Brands CEO, said, “Jaanuu is an authentic, doctor-led, digitally-native brand that is disrupting the traditional medical apparel market by delivering high-performing modern scrubs with the convenience of online shopping.
“Shaan has assembled an impressive and experienced management team to continue taking market share in the large medical apparel industry, and we look forward to partnering with the company to capitalize on its growth potential.”
Eurazeo raised two €1bn-plus fund in a week in July, closing its Idinvest Private Debt V on €1.5bn and €1.6bn for its growth strategy targeting equity investments in European tech companies.
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