Equistone buys into marketing service provider adm Group to capture market consolidation opportunities


European buyout house Equistone Partners has bought into UK-headquartered marketing services business adm Group to capture the opportunity in further consolidating the fragmented market.

Founded in 1992, adm designs, sources and distributes marketing products for over 600 brands and works with suppliers in 130 countries. The company employs over 600 people across 51 locations and is projected to generate more than €320m in revenue in 2021.

The firm said adm has strong sector expertise, operational quality and focus on sustainable and responsible procurement throughout its supply chain. It will enhance the company’s access to capital and M&A execution through the new investment.

Tim Swales, partner at Equistone Partners Europe, said, “adm Group has grown into one of the world’s leading businesses in a fast-growing corner of the marketing services industry, with an established reputation among blue-chip clients for quality of delivery, expertise in consumer products and commitment to sustainability. We’re excited to be supporting the business through its next phase of growth.”

Chris Candfield, investment director at Equistone, added, “adm Group has already successfully supplemented its strong organic growth of recent years with a number of add-on acquisitions. We see significant opportunity to further consolidate a fragmented market by supporting a buy-and-build strategy that will expand adm’s geographic presence and its service offering to clients, drawing on our experience in cross-border M&A and helping our investee companies expand into new markets.”

Equistone Partners raised €2.8bn for its Fund VI in 2018. Portfolio companies include children products brand VertbaudetIT consultancy Timetoact, and pharmaceutical wholesaler Omnicare.

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