The company, which celebrated its 50th anniversary last year, is likely to be sold to another private equity firm according to Reuters, which cited four sources with knowledge of the sale process.
It said the deal could fetch upwards of $400m. EG reportedly hired Goldman Sachs to explore a sale in 2010.
EG bought the Water Pik personal healthcare products business from parent company Water Pik Technologies(WPT), which also owns swimming and spa product maker Jandy Pool Products alongside The Carlyle Group.
WPT was renamed Jandy following the deal.
EG targets buyouts and growth capital investments for SMEs in the US and Canada.
Copyright © 2013 AltAssets