Edison Ventures leads $15m Offerpop Series C round


social_lrgEdison Ventures has led a $15m growth financing round for social marketing business Offerpop.

The firm put up $10m towards the Series C financing round, with fellow investors including CommonAngels, Hearst Ventures and Windcrest Partners also taking part.

The company’s software aims to provide cross-channel campaigns, content and commerce to help businesses and brands engage and covert social and mobile users into customers.

Edison partner Ryan Ziegler has joined the board following the investment.

He said, “We are in the early innings for marketers and CMOs to fully utilize the power of social data.

“The consumer is now the marketer, and social is not just a channel.

“Offerpop is the leading profiling platform that scales across social networks.

“Triple digit growth and customer retention is demonstrable of market demand for their products.”

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