The sale comes just five months after Vulcan Capital bought into the business by leading and $8m Series C financing round alongside existing investors Maveron and Madrona Venture Group.
Decide raised a total of $17m in outside funding prior to eBay’s buyout, the financial details of which were not revealed.
The deal is the latest in a stream of targeted acquisitions for eBay, which has been growing its portfolio of technology in new and emerging frontiers of e-commerce, such as Hunch, Milo and RedLaser.
The Bradford, UK-based company offers around holiday packages from over 50 UK-based tour operators as well as trading as an online travel agent via a series of brands, selling advertising space via its site traffic and email database.
The buyout was led by Icelolly CEO Dave Clayton, and will enable the business to continue to invest in its online network and infrastructure, he said.
Copyright © 2013 AltAssets