Czech-based media analytics and optimisation company Socialbakers has completed a $26m Series C financing round, one of the largest funding rounds for a social analytics company outside North America.
This new funding led by European VC heavyweight Index Ventures, with existing investor Earlybird participating, will go towards new product development and strengthening client support, sales and marketing in the USA, as well as other markets around the world, the company said.
Socialbakers provides SaaS-based, enterprise social analytics across the globe. The company was in 2009 and in the past 12 months the company has grown revenues “three-fold” in 2013.
“Socialbakers has successfully met the demands of an accelerating roster of clients in need of intelligent solutions to better measure, manage and produce social marketing campaigns,” said Jan Hammer, partner at Index Ventures. “With an executive team that comprises both the dynamic, disruptive vision of co-founder and CEO Jan Rezab with C-Suite expertise from industry veterans, Socialbakers is positioned to move from leading the social analytics category, to defining the next generation of insight- driven social marketing applications.”
The social analytics SaaS category has seen exponential growth in the past year, Hammer noted, with a surge of venture capital interest and headline-grabbing acquisitions as the demand for tools that helps enterprises understand and act on their brand perception in social media.
“With its strong revenue growth and phenomenal customer success rate, Socialbakers has quickly established itself as a market leader in brand awareness and social content performance metrics, and we are excited to support its expansion and continued growth with this new funding round,” added Jason Whitmire, partner at Earlybird.
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