The company said it would use the funding for technology innovation and new product development.
IDG participated in Baifendian’s $7.2m Series A round in July 2011 alongside Mingxin China Growth Fund.
Baifendian services include Baifendian Recommendation Engine and Baifendian Analytics Engine , which analyze shopping preferences across the internet to help e-commerce sites increase their traffic conversion rates and transaction per customer.
IDG, which is backed by Accel Partners and International Data Group, has recently participated in a round of angel funding for open source payments developer OpenCoin.
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