The company filed to list on the London Stock Exchange last month, with estimates at the time suggesting it could be valued at $1bn through the IPO.
Its offer consists of £90m of new shares and £310m from existing shareholders according to Reuters, which cited two sources familiar with the matter.
It said Charterhouse was aiming for at least 40 per cent of Card Factory’s shares to be listed, with an option for another 10 per cent if demand is strong enough.
Card Factory had revenues of £326m in the year to January 31, up nine per cent year on year.
Its EBITDA in the same period was up 9.2 per cent to £80.4m.
Last September Reuters reported that Charterhouse was looking to raise £165m through a dividend recapitalisation of Card Factory following a failed sale process earlier in the year.
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