Indoor cycling brand Flywheel Sports has raised a funding round from a group of investors to speed up its expansion in the US and international markets.
The round was led by the Frankfort family’s investment arm Benvolio Group and private equity firm Catterton Partners and saw participation from Global Endowment Management.
Flywheel’s indoor cycling studios feature stadium-style seating, custom engineered bikes and performance tracking technology.
Catterton partner Marc Magliacano said, “As consumers are seeking personalized, intense and empowering cardio workouts, Flywheel is delivering an exceptional indoor cycling experience that seamlessly integrates technology into its program.
“We are excited to join this stellar team and confident that Flywheel will continue to expand its base of devoted cyclers and further accelerate its already impressive growth trajectory.”
Last September Catterton closed two funds including its flagship vehicle with commitments of $2.1bn.
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