Canaan joins earlier venture backers in $18m NatureBox Series B


NatureBoxCanaan Partners is the latest venture capital firm to back healthy food brand NatureBox as part of an $18m Series B financing round.

The company also received new financing from existing backers General Catalyst Partners and Softbank Capital.

NatureBox, which was launched in January 2012, produces nutritionist-approved snacks delivered to people’s doors.

The company shipped 50,000 orders in its first year and experienced 20-times growth in 2013, with one million orders shipped.

Canaan general partner Warren lee said, “It’s rare to see a new food service company grow as rapidly and fervently as NatureBox.

“The company more than doubled its offering of nutritionist-approved snacks and it is clear that on-the-go consumers are clamoring for convenient and healthier snack options.

“As it enters its third year, NatureBox will continue to prove itself as a strong player in the competitive food market and we’re excited to be part of its development.”

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