UK-based private equity firm Bridgepoint Development Capital has picked up a majority stake in Inspired Thinking Group from ISIS Equity Partners in a deal worth £28m.
The exit has delivered a return of 3.4x for ISIS at an IRR in excess of 40 per cent, the firm said.
BDC said the capital would help the marketing business grow within its home market and into Europe and North America. The business was established in 2009 to serve the growing requirement for marketers across all industry sectors to manage increasing channel complexity and increase their speed to market, whilst at the same time reducing expenditure and demonstrating return on investment.
The company had revenues of £43.2m for the year ending August 31, 2013.
BDC partner Adrian Willetts said, “Budget pressures and the growing complexity of multi-channel marketing are forcing businesses to streamline operations and improve campaign management, often with the support of technology.
“ITG offers a compelling customer proposition and has demonstrated an ability to win and retain customers in a large, growing market. We believe that the ITG team is capable of doubling the size of this business in the next five years.”
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