Bregal said the partnership, Enthusiast Consumer Brands, will target product companies with authentic brands. As part of the agreement, Magerman has joined the firm as a senior advisor.
Bregal Partners co-founder and managing partner Robert Bergmann said, “We are delighted to be partnering again with Michael, with whom we have had a close relationship for more than 15 years.
“He is a world-class CEO with an impressive track record of building and profitably growing branded consumer businesses, as well as an intuitive sense of what drives consumer behaviour.”
Bregal’s recent deals include the acquisition of athletic performance and protective equipment provider Shock Doctor from Norwest Equity Partners.
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