BGF backs digital media marketplace The Exchange Lab with £5m


network5_lrgUK government-backed investor BGF has provided £5m of financing to digital media marketplace The Exchange Lab to help it expand into Asia and the US.

The company, which delivers campaigns across digital display, video, social media and mobile channels, said it had achieved 200 per cent organic growth year on year in 2012, and expected to outpace that in 2013.

BGF investment director Chris Hodges said, “The Exchange Lab’s senior management led by James [Aitken] and Tim [Webster] have a track record of building and selling successful companies.

“BGF’s investment will support the business in its global expansion and accelerate the development of its proprietary programmatic buying technology allowing it to take advantage of a significant growth opportunity, creating value for its shareholders.”

In October BGF invested £8.7m in London-headquartered IT consulting and project management business PTS.

The 30-year-old business boasts 17 of the top 20 global investment banks as clients, while its work has included multimedia experiences at the London 2012 Olympics aquatic centre and velodrome and The Shard skyscraper.

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