Existing backers Floodgate Fund, Bullpen Capital and unnamed others also took part in the Series C round, which brought the company’s total financing to $18.5m.
DoubleDutch said it had 40 per cent quarter-on-quarter growth and almost 500,000 event participants using its product.
Bessemer partner Byron Deeter will join the company’s board as part of the financing.
He said, “Marketers have a massive opportunity to gain insight by digitizing the event experience, and DoubleDutch has the best product to capture and analyze this data.
“We expect nearly all events to offer branded applications in the near future and believe that DoubleDutch will lead the way.”
Floodgate managing partner Mike Maples added, “DoubleDutch’s growth over the last year has been astounding, and it demonstrates just how powerful their application is.”
The company, which was founded in 2011, said it planned to expand its Amsterdam office and launch a new base in Hong Kong this year.
Copyright © 2013 AltAssets