The pair have committed a total of $37.5m across Series A, B and C rounds following the latest investment, which coincides with the company opening a UK office as part of its global expansion strategy.
Battery general partner Neeraj Agrawal said, “Ragy didn’t just lay out his vision for Sprinklr, he gave us a view around the corner to where the whole social market was going.
“We’re watching Sprinklr’s exponential growth from hundreds of the world’s largest brands selecting its breakthrough social infrastructure technology.
“We think it’s proof-positive that Sprinklr is reaching genuine escape velocity.”
The company provides social media management services to large-scale enterprise customers, including Microsoft, Cisco, Hearst Digital and Virgin Media.
Intel Capital director Carey Lai said, “In our discussions with the Fortune 1,000 chief marketing officer suite, it is clear Sprinklr has enabled these brands to be social in a more powerful, accelerated way.
“They’re understanding the need to go beyond just ‘doing social’ with a simple Facebook page or Twitter handle – to ‘being social,’ by connecting business silos to one-on-one engagements and driving business results, at scale.”
Last year Battery invested $10.5m in digital marketing company Tealium through a Series B round.
Tealium said it would use the capital to help fund growth across the entire company as it continued to build on its momentum in enterprise tag management.
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