Bancroft Private Equity backs Turkish tourism site


Turkish tourism website has inked an investment from London-based Bancroft Private Equity.

Bancroft, which focuses mainly on Central and Eastern Europe has become the fourth shareholder of, Turkey’s biggest tourism portal, and confirmed that the company will continue to be managed by the founding partners.

The investment is the first foreign investment in a Turkish tourism portal, is the firm’s fifth investment in Turkey. It follows investments in Standard Profil, Kayalar Kimya, Eko Finans Faktoring and Graniser. Levent Aydınoğlu, Bancroft’s representative in Turkey, said, “Holiday makers in Turkey carry out 80 per cent of their holiday research online. Research shows that the first portal that comes to the holiday-makers’ minds is We believe that with this investment we will push the potential of this portal even further.” Aydınoğlu indicated that the investment they have made is not only for the benefit of the company but also for the current management and staff, and they will do their best to make sure that the current harmony continues.”

Since the first investment fund was established in 1996, Bancroft has made investments in over 19 different companies. Managing funds with a value of €250m the firm is currently investing its Bancroft 3 fund.

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