Bain Capital Ventures leads $20m Series B for mobile sales software business Clari


clariBain Capital Ventures has led a $20m Series B financing round for mobile sales software developer Clari.

Northgate Capital and Sequoia Capital also took part in the round, which saw Bain Ventures’ Ajay Agarwal join the Clari board.

The company’s software links data for sales reps from sources including, email, calendar and LinkedIn to help organisation, and helps keep track of real-time deal progress.

Agarwal said, “Enterprises have invested billions of dollars in [Customer Relationship Management] infrastructure software.

“Clari is the first company to finally unlock the power of CRM by leveraging the existing foundation with a next-gen mobile solution rethought from the ground up for field reps, a holistic platform that provides value to the reps, managers, and sales ops, and advanced data science that delivers insights and actions to help close more business and grow revenue.

“We were blown away by the Clari product and their future roadmap and believe the Clari solution is a must-have for every enterprise selling organization.”

Last year Bain Ventures led a Series A funding round for digital marketing specialist Persado, helping it raise $15m.

Persado’s marketing technology claims to automatically generate and select the marketing messages which work best.

The company says it learns from actual consumer responses to messages in order to constantly improve results.

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