Existing backers Sequoia Capital, Arts Alliance and Tenaya Capital also took part in the round for Kenshoo, which currently tracks more than $200bn in annualised online client sales revenue.
Bain Capital Ventures partner Deepak Sindwani, who will join the company board, said, “Bain Capital Ventures has a significant practice investing in technology innovation for chief marketing officers.
“We are very impressed with Kenshoo’s market-leading platform for predictive media optimization and its track-record with world’s largest and most sophisticated digital marketers.
“Kenshoo’s stellar customer base, innovative product roadmap and technology leadership, impressive growth trajectory, and team were all key drivers for our investment.
“We look forward to helping Kenshoo continue to disrupt the space and build an enduring company.”
Sequoia partner Shmil Levy added, “Sequoia Capital has always been impressed with Kenshoo’s industry leadership and pace of innovation.
“We are excited to partner with Bain Capital in helping Kenshoo continue reshaping the marketing sector.”
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