AUA Private Equity buys Blue Star Media


dinoLower mid-market firm AUA Private Equity Partners has bought Minneapolis, Minnesota-based event, media, and entertainment business Blue Star Media.

The company specialises in consumer expos, events, and national touring shows and exhibits.

Since its launch in 2010 Blue Star has promoted more than 2,000 shows and events that have attracted over 6m visitors.

Blue Star currently owns and operates Discover the Dinosaurs, a dinosaur-themed, children and family-oriented show.

AUA partner David Benyaminy said, “Blue Star has a proven history of operating and promoting highly-successful events and shows, with Discover the Dinosaurs being one of the leading dinosaur-themed touring shows in the United States.

“We look forward to partnering with Sanjay and the team at Blue Star to build the company into a leading multi-concept event, media and entertainment platform and replicating our success of taking family-owned businesses to the next level.”

AUA, which is focused on the Hispanic market in the US, has recently raised $64m towards its debut fundraise.

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