Atlas Venture joins Google Ventures in $18m CustomMade financing


tape measureAtlas Venture has teamed up with existing CustomMade investor Google Ventures to lead an $18m financing round for the online marketplace.

Schooner Capital, Next View Ventures, First Round Capital and Launch Capital also took part in the round, which will see Atlas partner Fred Distin and Google Ventures partner Rich Miner join the board.

The company said it planned to use the funding to increase its already dominant position in the growing custom-made goods market.

Miner said, “CustomMade’s market traction indicates that consumers are ready for a more personal retail experience, one which offers something uniquely tailored for them.

“We’ve just scratched the surface of what’s possible here, and CustomMade is the leader in this emerging space.”

The company, which was launched in 1996 to help people find unique gifts and goods they could not get through regular retail, has grown from 350 carpenters to more than 12,000 tradespeople since its acquisition in 2009.

Last month Atlas led a $4m Series D round for student loan comparison website SimpleTuition alongside Flybridge Capital Partners and North Hill Ventures.

The services offered by SimpleTuition help students pay less for college-related expenses and manage their student debt.

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