Ardian picks up minority stake in merchandising software business IWD


Ardian has bought a minority stake in software publisher IWD through a capital increase.

The company, which was founded in 2000, provides 2D, 3D and virtual reality software to a customer portfolio of over 300 brands. Since the beginning of its international expansion in 2007, IWD now has operations in Paris, New York, Los Angeles and Singapore.

Ardian’s investment and partnership will be used to strengthen the business’ offering and continue its expansion.

Ardian Growth director Frédéric Quéru, added: “The management of IWD has great expertise in digital and retail, which has allowed the company to become a leader in its market, as evidenced by its long-term relationships with major luxury brands such as Dior, Estée Lauder, Shiseido and L’Oréal.

“We look forward to working with IWD on its expansion strategy acquiring new customers and rolling out its offer to new markets.”

Ardian recently acquired a stake in paint and coatings tinting business Corob from Italian private equity house Wise, before going on to exit a minority stake in digital services company Consort NT.

The European private equity giant pulled in €230m for its second growth fund, triple the size of its predecessor.

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