Alven Capital backs mobile social shopping startup Wheretoget


fashion_shoe_170sqFrench mobile social shopping startup Wheretoget has secured a $2m investment from venture capital firm Alven Capital and angel investors including Fabrice Grinda.

Wheretoget enables users to find out where they can buy fashion clothing or accessory they saw in the street, in a magazine or on the internet by posting a picture of it on its website or app.

The platform is currently used by 2.2m people, most of which are in the US.

The Paris-based company will use the funds to speed up product and business development.

Alven Capital partner Jeremy Uzan said, “Wheretoget is one of the few companies that achieve to match fashion pictures with one-click shoppable products thanks to a community of fashion experts. We got seduced by the team and their ability to generate strong growth in a lot of countries, including the US, with few resources.”

Last year Alven revealed that it had raised €120m for its fourth fund, beating its €100m target.


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