Alliance Boots’ private equity fund inks first investment


B&B Capital Partners, a recently launched private equity fund targeting the health, wellness, beauty and personal care sectors, has made its first investment in UK skincare company Aromatherapy Associates.

Aromatherapy Associates products are used in hotels, resorts and day spas alongside luxury retail outlets such as Liberty, Fortnum & Mason and Selfridges.

Geraldine Howard, co-founder and president of Aromatherapy Associates, said, “B&B totally understands the vision of our business and the development plans for the future. They bring more than just investment, they bring expertise and support that will help the team and myself grow the business at an accelerated pace. We now have all the ingredients to further develop a highly successful premium spa and retail brand across multiple channels, globally.”

B&B Capital Partners was launched in September 2013 by private equity-backed pharmacy giant Alliance Boots. It is led by Chris Britton, a non-executive Director of Alliance Boots since June 2008, and Jean-Philippe Barade, formerly a managing director at Morgan Stanley Private Equity.

Britton and Barade said,  “B&B Investment Partners was set up to provide talented entrepreneurs with financial, strategic and specialist commercial support to help them unlock the growth potential of their businesses. Aromatherapy Associates is a leading global brand with strong British heritage which is highly differentiated, scalable and with many growth opportunities. We look forward to partnering with Geraldine and her team on the next phase of their exciting, pioneering journey.”

Previously, Britton was non-executive chairman of Ella’s Kitchen and CEO of the Findus Group, and before that executive board member and president of baby food for Numico.

Barade was previously a principal at Permira where he was focused on investments within the consumer, retail and leisure sectors across Europe and sat on the board of Birds Eye Iglo.

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